Web Presence of Pakistani Media Houses: A Data Science Prospect

Abstract

The internet has revolutionized how media houses engage with their audiences. Pakistani media houses have embraced the web to extend their outreach, and a data-driven analysis of their web presence offers insights into their performance and strategies. This study utilizes a data science approach to evaluate the web presence of major Pakistani media houses. Various factors, including website traffic, social media influence, search engine optimization (SEO), and content engagement, are examined to understand their digital influence. It was found that Pakistani media companies have a strong online presence, but their performance varies across different platforms and metrics.