Factors determining the success and failure of women entrepreneurs in Punjab Pakistan: A Qualitative Inquiry

Abstract

The main purpose of this research is to investigate a preliminary theoretical framework of the determinants of success and failure factors of women entrepreneurs in Punjab. These factors include financial resources, marketing strategy, technology, government support, rule, information, business plan, management skills, problem solving ability, internal control, risk taking ability, innovation, creativity, training, education, management experience, capital funding, funding for new venture, self-confidence, motivation, commitment, achievement, size of business, trade credits. Qualitative research approach is used in this study because it is based on primary data which is collected by convergent interview protocol containing several predefined and semi-structured questions for conducting interviews. Owners of micro-SMEs located in Punjab are selected as population. Snowball and purposive sampling technique is used to collect data, it is organized, and transcribed, categorized then data is analyzed. The study pointed out the necessity of improving the conditions under which Micro SMEs operate primarily by removing the obstacles that hinder growth and development of women entrepreneurs.