Decoding Success: The Intersection of Business Analytics and Competitive Advantage


  • Farin Kamangar Department of Artificial Intelligent, University of Agriculture Author


Business Analytics, Competitive Advantage, Data-driven Decision Making, Predictive Analytics, Prescriptive Analytics, Big Data, Machine Learning, Innovation, Strategic Management, Organizational Performance


This paper explores the critical role of business analytics in achieving and sustaining competitive advantage in the dynamic and data-driven business landscape. As organizations increasingly recognize the value of data, the effective use of business analytics emerges as a key driver for success. The paper delves into the various facets of business analytics and its application across different industries, shedding light on how data-driven insights can be leveraged to gain a competitive edge. By examining real-world case studies and drawing on relevant literature, this paper aims to provide a comprehensive understanding of the intersection between business analytics and competitive advantage.