WAQAS IQBAL; SYED SHARIQUE ANSAR. Digital Marketing Strategies and Consumer Purchase Intention: Mediating Role of Trust and Moderating Effects of Unethical Practices. Social Sciences Spectrum, [S. l.], v. 4, n. 2, p. 457–477, 2025. DOI: 10.71085/sss.04.02.284. Disponível em: https://sss.org.pk/index.php/sss/article/view/284. Acesso em: 24 jul. 2026.