THEPDAWALA, Muhammad Mubeen; SIDDIQUI , Dr. Ammar Ahmed. Beyond rationality: A pragmatist review of behavioral finance and individual investment decision-making. Social Sciences Spectrum, [S. l.], v. 5, n. 1, p. 67–78, 2026. DOI: 10.71085/sss.05.01.461. Disponível em: https://sss.org.pk/index.php/sss/article/view/461. Acesso em: 26 jul. 2026.