MAHMOOD, Uzair; KHAN, Inam-Ullah; KAMRAN; KHALID, Zohaib. Digital marketing adoption as a strategic mediator between capabilities and performance: Evidence from SMEs in Pakistan. Social Sciences Spectrum, [S. l.], v. 5, n. 1, p. 102–115, 2026. DOI: 10.71085/sss.05.01.466. Disponível em: https://sss.org.pk/index.php/sss/article/view/466. Acesso em: 26 jul. 2026.