SHEHZADI , Ifra; KHAN, Inam Ullah; ARSALAN, Amna; MAHAM, Ayesha. Examining the effects of brand perception, trust, awareness, and quality on purchase decision making: Evidence from the FMCG food sector. Social Sciences Spectrum, [S. l.], v. 5, n. 1, p. 283–296, 2026. DOI: 10.71085/sss.05.01.485. Disponível em: https://sss.org.pk/index.php/sss/article/view/485. Acesso em: 21 feb. 2026.