KAMRAN, Dr. Muhammad; RASHID, Eesha; ZULFIQAR, Warda; FAROOQ, Fatima. The influence of social media marketing on Gen Z’s buying behavior; A case study of restaurant cafe’s in Lahore. Social Sciences Spectrum, [S. l.], v. 5, n. 2, p. 285–301, 2026. DOI: 10.71085/sss.05.02.541. Disponível em: https://sss.org.pk/index.php/sss/article/view/541. Acesso em: 24 aug. 2026.