Bibi, Tooba, Asim Mubashir, Daraksha Aftab, and Maham Noor. “From Likes to Buys: How Social Media Marketing Converts Brand Equity into Purchase Intention in Pakistan”. Social Sciences Spectrum 4, no. 1 (March 21, 2025): 743–765. Accessed July 30, 2026. https://sss.org.pk/index.php/sss/article/view/436.