Bibi T, Mubashir A, Aftab D, Noor M. From likes to buys: How social media marketing converts brand equity into purchase intention in Pakistan. SocSciSpec [Internet]. 2025 Mar. 21 [cited 2026 Jul. 30];4(1):743-65. Available from: https://sss.org.pk/index.php/sss/article/view/436