Big Data Revolution: Transforming Business Landscapes through Data-Driven Decision Making


  • Reza Majdzadeh Department of Computer Science, University of Colophonian Author


Big Data, Data-driven Decision Making, Business Innovation, Competitive Advantage, Data Analytics, Technology, Organizational Transformation, Digital Transformation, Data Management, Decision Support Systems


The Big Data Revolution has emerged as a transformative force reshaping business landscapes across industries. This paper explores the profound impact of big data on decision-making processes within organizations and how it has become a catalyst for innovation and competitive advantage. The shift towards data-driven decision-making signifies a paradigmatic change in the way businesses operate, analyze information, and strategize for the future. This paper examines key aspects of the big data revolution, including its definition, significance, challenges, and the implications of data-driven decision-making. By leveraging large volumes of diverse and complex data, organizations can gain valuable insights, optimize operations, enhance customer experiences, and ultimately, thrive in the dynamic and competitive business environment.